Privacy Policy

1. Introduction

LeadZik ("we," "us," "our," or the "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and distribution platform (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you provide directly to us when you:

• Create an Account: Name, email address, phone number, company name, company address
• Configure Preferences: Geographic preferences (states, cities, ZIP codes) for lead distribution
• Make Purchases: Payment information (processed through Stripe, not stored by us)
• Contact Support: Information provided in support tickets and communications
• Request Refunds: Information provided in refund requests

2.2 Lead Information

We collect and process lead information from various sources, including:

• Personal information: Full name, first name, last name, email address, phone number
• Property information: Property address, city, state, ZIP code
• Project information: Project type, roofing material preferences, roof type, building specifications
• Project details: Project urgency, estimated budget, insurance coverage, financing interest
• Property relationship: Information about the lead's relationship to the property
• Additional information: Any other information provided by leads through our marketing funnels

2.3 Automatically Collected Information

When you use our Service, we automatically collect certain information, including:

• Usage Data: Information about how you access and use our Service, including pages visited, time spent on pages, and features used
• Device Information: IP address, browser type and version, device type, operating system
• Log Data: Server logs, error logs, and performance data
• Cookies and Tracking Technologies: See our Cookie Policy for more information

2.4 Information from Third Parties

We may receive information about you from third-party services, including:

• Stripe: Payment processing information, payment method details
• IPQS: Lead verification data, email and phone validation results, fraud scores
• Supabase: Authentication and user management data
• Marketing Funnels: Lead information submitted through external forms and campaigns

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and Maintain Our Service: To operate, maintain, and provide features of our platform
• Process Transactions: To process lead purchases, payments, and manage your account
• Lead Distribution: To match leads with roofers based on geographic preferences and other criteria
• Lead Verification: To verify lead information using third-party verification services
• Quality Scoring: To assess and score lead quality
• Account Management: To manage your account, preferences, and account status
• Customer Support: To respond to your inquiries, process refund requests, and provide support
• Communications: To send you service-related emails, notifications, and updates
• Analytics and Improvement: To analyze usage patterns, improve our Service, and develop new features
• Security: To detect, prevent, and address security issues, fraud, and unauthorized access
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Enforcement: To enforce our Terms of Service and other agreements

4. How We Share Your Information

4.1 With Roofing Contractors

When you purchase a lead, we share the lead's contact information and project details with you. This information is provided to enable you to contact the lead and provide roofing services.

4.2 With Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Stripe: Payment processing and payment method management
• IPQS: Lead verification and fraud detection
• Supabase: Database hosting, authentication, and backend services
• Resend: Email delivery services
• Redis/Upstash: Background job processing and caching
• Hosting Providers: Cloud infrastructure and hosting services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your information.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government investigations).

4.5 Protection of Rights

We may disclose information when we believe it is necessary to protect our rights, property, or safety, or that of our users or others, including to prevent fraud or other illegal activities.

4.6 With Your Consent

We may share your information with your explicit consent or at your direction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Encryption of sensitive data at rest
• Row Level Security (RLS) on database tables
• Role-based access control
• Regular security audits and assessments
• Secure authentication and authorization
• Secure API endpoints with authentication checks
• Webhook signature verification

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account Information: Retained while your account is active and for a reasonable period after account termination for legal and business purposes
• Lead Information: Retained for business and legal purposes, including quality assurance and dispute resolution
• Transaction Records: Retained as required by law, typically for at least 7 years for tax and accounting purposes
• Support Communications: Retained for customer service and quality improvement purposes
• Log Data: Retained for security and troubleshooting purposes, typically for 90 days

When information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

7. Your Privacy Rights

7.1 Access and Portability

You have the right to access the personal information we hold about you and to receive a copy of that information in a portable format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information. You can update much of your information directly through your account settings.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., where we are required to retain information for legal purposes).

7.4 Opt-Out

You can opt out of certain communications by following the unsubscribe instructions in our emails or by contacting us directly. Note that you may not opt out of service-related communications.

7.5 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information (subject to exceptions)
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

7.6 European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to access, rectify, or erase your personal data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time
• The right to lodge a complaint with a supervisory authority

7.7 Exercising Your Rights

To exercise any of these rights, please contact us at support@leadzik.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the transfer of your information to these countries.

We take appropriate safeguards to ensure that your information receives an adequate level of protection in the countries in which we process it.

10. Third-Party Links and Services

Our Service may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We may also notify you via email or through our Service.

Your continued use of our Service after such changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

LeadZik
Email: support@leadzik.com

For privacy-related requests, please include "Privacy Request" in the subject line of your email.